Words Matter: Growing Software

Brian Marrrick makes a good point that ‘incremental’ and ‘iterative’ just look and sound way too similar to make the decent brand-names for ‘evil’ and ‘good’ software development practice respectively. Note to self: say ‘incremental assembly’ (boo!) and ‘iterative growth’ (yeah!). The more I think about it, the more I like the growth vs assembly […]