Words Matter: Growing Software

Brian Marrrick makes a good point that ‘incremental’ and ‘iterative’ just look and sound way too similar to make the decent brand-names for ‘evil’ and ‘good’ software development practice respectively.

Note to self: say ‘incremental assembly’ (boo!) and ‘iterative growth’ (yeah!).

The more I think about it, the more I like the growth vs assembly metaphor for software: creating a fertile environment etc… nice.

Published by Matt

I write software, and love learning how to do it even better.

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